What is one way to show appreciation to returning guests?

Offering returning guests a free dessert on their next visit is an effective way to show appreciation for their loyalty. This gesture not only makes guests feel valued but also enhances their overall experience at the establishment. Free desserts serve as a tangible reward that can evoke positive emotions, encouraging guests to return. Such acts of generosity can help foster a sense of belonging and loyalty, making guests feel special and appreciated for their continued patronage.

In contrast, simply asking guests to fill out a feedback form focuses more on gathering information rather than showing appreciation. Taking orders without greeting can create a disengaged experience, failing to make guests feel welcome and valued. Charging higher prices for loyal customers contradicts the principle of appreciation; instead of rewarding them, it may drive them away, ultimately weakening the relationship with the guest.